Self-storage is one of the most consistently performing asset classes in commercial real estate — yet many investors overlook its stability, scalability, and recession-resistant demand. In this session, Christy Brock and Margot Kennedy of wiicre break down why self-storage continues to grow, how value is created through smarter operations, and why this sector is uniquely suited for retirement-focused investors using SDIRAs. You’ll walk away with a clear understanding of what drives returns and how professional operators turn under performing facilities into reliable cash-flowing assets.
You’ll also see a real case study demonstrating how strategic management, modest renovations, and data-driven rent optimization can dramatically increase net operating income — and therefore asset value. If you’re looking to diversify beyond traditional real estate, strengthen your passive income strategy, or better evaluate private offerings inside your IRA, this is a session you won’t want to miss.
What You’ll Learn
- Why self-storage is recession-resistant and demand keeps rising
- How operators create value through automation, expense control, and rent optimization
- Key indicators of a strong storage investment (market data, management quality, rent positioning)
- How NOI-driven valuation leads to outsized returns
- A real-world case study illustrating practical value creation
