The glamping industry—short for “glamorous camping”—has rapidly evolved from a niche travel concept into a mainstream segment of the global hospitality market. By blending immersive outdoor experiences with hotel-level comforts such as upscale furnishings, private bathrooms, climate control, and curated amenities, glamping appeals to travelers who want nature without sacrificing convenience. Demand has been fueled by shifting consumer preferences toward experiential travel, wellness-focused getaways, and sustainable tourism. Millennials and Gen Z in particular value unique, Instagram-worthy stays and are more likely to choose distinctive accommodations like domes, safari tents, treehouses, and luxury cabins over traditional hotels.

From an investment perspective, glamping is a hot opportunity because it combines relatively lower development costs with premium nightly rates and strong occupancy potential. Glamping sites often require less infrastructure than traditional hotels, can be developed in non-urban or underutilized land, and scale modularly as demand grows. At the same time, travelers are willing to pay a premium for privacy, novelty, and connection to nature, resulting in attractive margins. With continued growth in eco-tourism, remote work flexibility, and alternative lodging platforms driving visibility and bookings, glamping offers investors a compelling mix of high demand, operational flexibility, and strong return potential in the evolving hospitality landscape.

Greg Ziegler: Cofounder & Principal, 4 Square Investments

Greg grew up in Salem, OH. He was a Rotary youth foreign exchange student to Italy between high school and college. He graduated from The Ohio State University with a B.S. in mechanical engineering in 2004. He became an Ohio Licensed Professional Engineer in 2008. He obtained an MBA in finance from the University of Akron in 2010. His background is 21 years of experience in the commercial property insurance industry holding positions in production underwriting (sales), claims, and risk engineering. During this time, he was responsible for managing multi-million global program underwriting portfolios with Fortune 1000 clients, new business production, managing broker and client relationships, and focusing on collaboration and positive results for all parties. Greg joined 4 Square Investments in 2025. Greg is an avid runner and resides in northeast Ohio with his family.

Dan Hirshout: Principal, Real Estate Investment & Development

– 15+ years in residential real estate investment and development
– Focus on build-to-rent and new-construction strategies
– Led full-cycle projects from land acquisition through stabilization
– Partnered with investors to scale large single-family and townhome rental portfolios
– Closed $100M+ in transactions across development and investment roles
– Early leader in building a national build-to-rent investment platform
– Brings a hands-on operator perspective bridging capital, construction, and portfolio performance