Key Multifamily Financial Assumptions for 2026
Better assumptions lead to better deals. Learn how to underwrite with clarity, reduce risk, and make more informed investment decisions. Join us as Rob and Clay Stanley, Partners at Shining Rock Equity, break down what actually drives multifamily performance in today’s market.
We’ll cover:
- Concessions and how they impact true rent
- Rent growth vs supply, and how to evaluate it
- Key assumptions behind projected rent growth
- Where a value-add still works, and where it doesn’t
- Understanding gain to lease
- Where the opportunity might be in the coming years
- What questions to ask sponsors to help you evaluate the investment’s potential


Rob Stanley is the Managing Partner of Shining Rock Equity, where he focuses on sourcing and structuring equity for multifamily investments. With nearly 30 years of real estate experience—including acquiring over 1,000 single-family rental homes for institutional platforms—Rob specializes in connecting investors with tax-efficient, income-producing opportunities. He lives in Chapel Hill, NC, and is a graduate of the University of North Carolina at Chapel Hill.
