Inside Private Lending: How Investors Earn Income While Solving Real Housing Needs

Private lending sits behind many of the homes being brought back to market today—but most investors never see how it actually works.

With fewer starter homes being built and many existing properties in unlivable condition, renovation has become one of the only ways to create affordable housing. These projects often rely on private capital to move forward.

This session takes you inside how these deals are structured, where risk shows up, and what separates strong lending opportunities from costly mistakes.

We’ll break down:

  • How private lending turns distressed properties into livable homes
  • What a real deal looks like—from acquisition to exit
  • Where deals break down and the risks most investors don’t anticipate
  • How experienced lenders structure deals to protect capital
  • The different ways investors participate—from hands-on to fully passive

We’ll also walk through a recent deal where an investor generated a ~27% annualized return, while helping a borrower acquire a $183,000 rental property and walk away with $40,000 in tax-free capital—all while bringing a previously unlivable home back to market.

For investors exploring alternative income strategies—especially within self-directed accounts—this is a practical look at how private lending actually works behind the scenes.

Register to take a closer look!

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Harleygreen2026

Harley Green is a co-founder of InvestAway, a private lending platform built to be the lender he wished he had when he was an active real estate investor flipping and BRRRR’ing homes.

He brings over 20 years of experience as a software architect and engineer, where he led complex systems design and large-scale technical initiatives across both government and commercial sectors. Harley holds a Master of Science in Computer Science from the University of Southern California, with a specialization in networking and security, and has built a career on applying analytical rigor and systems thinking to complex problems.

As an active real estate investor since 2013, Harley has experience across fix-and-flip projects, BRRRR strategies, and both short- and long-term rental management. He also played a key role in supporting his wife Adrienne’s real estate team, which focuses on helping out-of-state investors successfully purchase and renovate properties throughout the Southeast United States.

After repeatedly seeing strong deals fail due to slow or misaligned traditional financing, Harley and Adrienne began deploying their own capital and retirement funds through a self-directed IRA (SDIRA) into private lending. This hands-on experience led them to found InvestAway, a platform designed to provide investors access to real estate-secured lending opportunities with a focus on disciplined underwriting, aligned incentives, and capital protection.

Today, Harley combines his technical background, investing experience, and systems-driven approach to help investors understand how private lending can generate income while supporting the revitalization of much-needed housing.

Outside of investing, Harley and Adrienne are full-time international travelers with their three young children, a lifestyle made possible in part by the flexibility and income generated through private lending.

Date

Aug 27 2026

Time

12:00 pm - 1:00 pm

Local Time

  • Timezone: Europe/London
  • Date: Aug 27 2026
  • Time: 5:00 pm - 6:00 pm

Virtual Event

Category