Don’t understand money? Maybe a talking toilet paper roll can teach you. And if not you, maybe your kids.

That’s the bet that Randy Kujawa has made as the head of brand partnership for Toilet Paper Hands, an animated series paired with e-learning courses wherein trading principles (stocks and cryptocurrency), as well as basic financial principles, are taught through entertaining example by a cast of sentient rolls of toilet paper. 

“With Wall Street bets, they had all the terms like ‘YOLO’ and ‘Paper Hands’ and ‘Diamond Hands,’” Kujawa told Ricci Truong of the CamaPlan Podcast. “So we kind of took a spin off of that. So instead of ‘Paper Hands,’ it was ‘Toilet Paper Hands.’”

The stars of the Toilet Paper Hands universe (or “metaverse,” as the tech-forward, blockchain-based company refers to it) include heroes Flush McKraken, villain Bear (like the market), love interest Jewel, and mentor Mr. Gains. 

The cast also includes crypto rockstar Tacocat (half taco, half cat) and blockchain expert Albackpaca (half alpaca, half backpack). 

This isn’t a career move you would have expected of Kujawa. Raised in small-town Canada, like many of his classmates he took the most accessible career path available to him — the oil and gas industry.

But after nearly twenty years in that industry, the COVID-19 pandemic paused his career, leaving him at home to ponder bigger questions. Kujawa started digging into cryptocurrency, only to find himself going down rabbit holes.

“When I started to do a little more research, it was alarming,” he said. “I kind of opened the veil. I opened the curtain and I saw things that I can’t unsee … I’m 38 years old at that point, and I’m, I’m looking and I’m like, ‘How am I just finding out about this?’”

It was a rhetorical question, though. Kujawa knew how. We all know how. “The reality is, we’re just finding out about this because nobody teaches us,” he said. 

Toilet Paper Hands enjoys partnerships with the UN, Tony Robbins, the University of Florida, the University of Michigan, and a growing list of educational companies and institutions.  

Listen to the full podcast with Randy Kujawa