Private Equity is a vast area of investing, frequently presumed to be mainly real estate or hedge funds from giant companies requiring huge minimum investment positions. However, there are many interesting cash-flowing assets to acquire that are often overlooked when it comes to ‘main street’ smaller and self-directed IRA investors, such pizza delivery, comedy clubs, coffee shops, even stand-up comedy venues.

Entrepreneurs of the baby boomer generation are retiring from businesses they dedicated their careers to creating and building. These “heritage brands” are excellent opportunities for a company with talent and integrity to acquire, modernize, expand and profit from these businesses.